The Specialization of Social Media Analysis
Net-Savvy Executive
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. As usual, we're using multiple labels that occasionally overlap, so the potential for miscommunication is great.
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