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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. If you’re advertising an app, you can use either the iOS Campaign Tracking URL Builder or the Google Play URL Builder. Includes experts tips for proving ROI.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Advertising. This is a key point for advertisers: You can target your ads to specific subreddits. Now that’s a social ROI to get behind. Or if a subreddit isn’t right for you, consider using Reddit as an advertising channel.

Reddit 100
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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100
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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who had earned a decent or better Page Rank saw their status tank to zero once Google realized they were being being paid for certain posts by advertisers. I wonder how many bloggers and paying advertisers address this detail specified in their contracts? Aloha, Share/Bookmark Thanks for reading!

Blogger 40