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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. How Canadians use Social Media. Canadians love social media. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

Marketing 199
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Evolution of Privacy on Facebook

Mindjumpers

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.

Privacy 185
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‘China’s Facebook’ Renren Seeks NYSE Listing [Data]

Idaconcpts

According to AsiaTimesOnline.com , Renren, known as the “Facebook of China&# , will be listed in the New York Stock Exchange next month, raising up to US$584 million. literally “on-campus network&# ) is a Chinese social networking site with an interface similar to that of Facebook. What is Renren?

Data 135
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

But as we’ve seen TikTok privacy problems and Facebook privacy disputes arise over the years, it’s clear that Americans are too quick to accept. The app is popular among Generation Z (1995-2005), and 30% of GenZ users are 18 or under. Up until recently, it wasn’t that big of a deal to not read privacy policies.

Policies 116