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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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The Top 3 Social Media iPhone Apps

Firebelly

The list of the ” Top 25 Free iPhone Apps of All Time ” has, no surprise, social media platforms taking three out of the top five spots. Admittedly, Instagram is my social media platform of choice. With over 554,750,000 users I think Twitter is the up and coming platform.

iPhone 152
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., David Gutierrez started his career as a web designer in 2005. Influencer Marketing Going Micro.

Trends 166
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Should Your Brand Consider Reddit?

Likeable

With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Reddit, on the other hand, is a niche social media platform that’s essentially a series of forums where users can share news, content, and interact with one another.

Reddit 91
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Or there’s the option that many of us do: upload your video to Youtube and simply share the link across all of your social platforms. But what you want and what social media platforms want isn’t always the same thing, is it? my own social feeds) to see with my own eyes (a.k.a.

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Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” Podcasts were a thing back in 2005, receiving some initial popularity, only to fade away from the general public’s eye. Now, listening to podcasts is a major cultural activity, spanning demographics.