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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199
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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. Dont cite or reference clients, partners or suppliers without their approval. Respect your audience.

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As with all such agreements, there should be two copies.

Writtent Blog

31] The company’s IPO in February 2005, which offered 20% of the airline’s stock, saw strong interest from investors leading to oversubscription in retail, non-institutional and institutional tranches[32] and raised Rs 18.9 60] Jet Airways was listed on the Bombay Stock Exchange and became public company on 28 December 2004.[8]

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. million members in October 2004 to over 24 million in 2005.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Blogola – like it’s sister payola , it refers to bloggers receiving products and services in exchange for media coverage. There’s an example here. All around bad news.

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Personal anticipated information need

Buzz Marketing for Technology

3, April 2005. One of the key activities of personal information management is retaining information for later access and use. The term personal information collection refers broadly to a personal organization of and perspective on information. Contents |. Author index |. Subject index |. Personal, anticipated information need.

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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

IDRC, for example , defines knowledge translation as "the exchange, synthesis and ethically-sound application of research findings within a complex set of interactions among researchers and knowledge users." Here you have a similar idea of how knowledge isn't simply 'managed' but is rather put into action some way.

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