A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.
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