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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

YouTube 111
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Using Social Media to Find Christmas Presents for Friends

Mindjumpers

First of all, Etsy was founded in June 2005. Through the web, they therefore connect people from all over the world and make them engage in dialogue with each other, if they have any questions, for example. Tweet Still wondering what to get your best friend for Christmas? What is Etsy? Find Gifts for Friends with Facebook Connect.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. Is it a little stalkerish? Advertising.

Reddit 102
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The Future of Work Weblog

Buzz Marketing for Technology

December 2005. November 2005. October 2005. September 2005. August 2005. April 2005. March 2005. February 2005. January 2005. 2005 World Congress Live Reports. Pre-Congress Activities. December 2004. November 2004. October 2004. September 2004. August 2004. April 2004.