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A digital media framework for smart marketing communications

Sherrilynne Starkie

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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Etsy.com: Online Community Revenue

Laurel Papworth

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. 2005 – $166,000 in sales. January 2011: Etsy’s 6.9 127 countries.

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Delicous Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

YouTube 180
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Delicious Acquired by YouTube Founders

Mindjumpers

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

Delicious 159
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. million dollars from Accel Partners in May 2005.

B2B 190
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. In 2009 6 times as many people as in 2005 emigrated from Iceland. Not much fun. In English.

Gov 2.0 93
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Social Media the One Bright Spot for PR Hiring

Proactive Report

companies say they plan to award base salary pay increases in 2011. At Indeed.com the number of social-media job postings has increased by more than 600 percent, from roughly 3,000 in 2005 to 21,323 as of May 2010. Companies are fast realizing that personal use of these tools does not equate to expertise. 98% of U.S.