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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Direct mail?

Marketing 123
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Boo! What Is Your Scariest Thought About Social Media?

Diva Marketing Blog

Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. And that they think how they did business in 2005 is the same as 2011. Drew McLellan Drew's Marketing Minute @DrewMcLellan. How Do You Build B2B Relationships Using Social Media?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113
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A Brief History of Social Media [Infographic]

Oktopost

In 2005, the platform was rolled out to university students across the country, looking much different than it does today. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. But to better understand where we’re going, we need to look at where we’ve been. 2006-2007.