Sherrilynne Starkie

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Social media and Montreal’s student protests

Sherrilynne Starkie

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Related posts: Social media: how to handle feedback.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. Using social media for research.

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Content marketing is king

Sherrilynne Starkie

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new.

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