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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. This is a guest post by Ekaterina Walter.

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Start Listening NOW!

SocialFish

The Social Media Screw-Ups: A Brief History slide show documents the most notorious mishaps since 2004. Andy’s Answers: How General Motors used Social Media to Avert a Crisis is a video showing how traditional communication tools (press releases and sophisticated corporate videos) were inadequate and inappropriate to respond to GM’s issue.

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Social Media Metrics and Conversion

Proactive Report

As early as 2004 Southwest Airlines used press releases to sell their new route to Philly. But it is time to go beyond the output and impressions and track behavior and action. We can work with IT and marketing and figure out ways to track the activity that comes from our PR/social media efforts.

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The Lance Armstrong Effect

Twist Image

Many know Livestrong (Armstrong's foundation to help battle cancer) for the 2004 launch of the Livestrong bracelet. They no longer want to read it as a press release. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. People want to know his story from him.

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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006. Apparently both David and Jon have made their money back and more. There's nothing but increase.

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media outreach and internet marketing strategies that help businesses craft a positive internet presence, meet their customers online, build their brands, and drive revenue.

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188: How to Build Two Successful Blogs (and the Pros and Cons of Doing so)

ProBlogger

It must have been 2004-ish. And then I started ProBlogger, that was in 2004. I remember putting press releases up onto my blogs, it was not good content though. I started ProBlogger in 2004. I think the next one, I’m kind of a bit fuzzy here about the order of it all but I did another one on the Olympic Games.

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