It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. You know the scenario. MORE >>

Covering social media business strategy and personal power. LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. business , linkedin , networking , socialmedia100 , socialnetworks. To expand my network. MORE >>

The lofty valuation of LinkiedIn has led some in the industry to compare the company with the likes of memorable dot com era failures that have become synonymous with the tech bubble of the late nineties and early years of the new millennium. The social network had a 110% increase in revenue growth in the first quarter of 2011 (yoy). Google’s 2004 IPO valued the company at $23 billion, a number that pundits were quick to note made the search giant larger in terms of market value than General Motors – a name synonymous with American industry. MORE >>

The banking industry needs to transform itself from a transactional business model to an engagement model. Bank relations do matter just like any organization selling products and services but the dynamics of relationships are changing and so must the banking industry. What Would a “Social Bank&# Do? If banks would take advantage of social technology they could in fact create a “new system&# that fueled transactions. Will Banks Leverage Social Media? The Financial Institution’s Guide to Social Media”. What do these people do? 2 p.m. 11 a.m. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21. Gender Balance on Social Networking Sites 25. to convey concepts. MORE >>