Surprise and delight: What it is and brands who get it right
Sprout Social
OCTOBER 17, 2022
Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.
Let's personalize your content