How 5 Top Companies Celebrated National Dog Day
Convince & Convert
AUGUST 28, 2015
Held on August 26 th , National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
As Facebook continues to develop and push creative ways for users to consume content, this social media platform holds a major advantage over other content consumption companies in the fact that it is inherently social–a user goes to Facebook to share YouTube content, not the other way around. Believe it or not, Facebook is the answer for marketers. So what is Facebook video anyway?
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. National Preparedness Month has been observed every September since 2004 to promote and encourage disaster relief plans in every American home. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2 Timely Tweets.
Content marketing is king
FEBRUARY 11, 2012
Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required. Related posts: Content marketing delivers sales leads.
What really ended EMAP’s golden days?
The Way of the Web
OCTOBER 7, 2011
There’s an interesting article on the Huffington Post UK site by former EMAP Director Colin Morrison, in which he asks Who Killed Britain’s Best Media Company , and goes on to discuss the inner workings of the leadership of the company at the time, before it was split into a consumer business which was sold to Bauer, and a B2B business which continues the EMAP brand joint-owned by Apax and Guardian Media Group. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example. Ditto.net).
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. And as shown in the above graph, their sales have shot up more than 200 percent since 2004. This alone has yielded great feedback for the company, since they are giving young aspiring artists an outlet to showcase their art.
Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
Techipedia: Tamar Weinberg
JANUARY 15, 2013
There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Passion. Purpose.
Groupon by the Numbers
JUNE 4, 2011
Value of stock the company expects to sell in its IPO. $6 billion. Value placed on the company based on 2010 investments by venture capital firms. $30 billion. Maximum value of the company expected to be reflected in the IPO — surpassing Google’s value at its IPO. Size of Google’s IPO in 2004. The company’s net loss that year. $750 million.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
It’s been done for ages but many companies still don’t do it. However, in order to be able to do that, you need to have a well-implemented ROMI-program in your company. First of all, few companies use ROMI as a parameter and fewer use it on all levels, ranging from every individual campaign to the corporate level. No marketing activity is an island. Integrated. People-centric.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
In 2004, users were sharing 1% of content (on Facebook). The infographic ends with the names of a new companies who have got it right and are adequately communicating through different social media channels. Tweet Right messaging on social media is as important as using the right channel to spread it. Actually, it is wise to say that they are interdependent. Infographic.
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
” In fact the article goes on to imply: Nearly 168 MM bot accounts were created by Zuckerberg, dating back to 2004 to present day. ” The results showed more than 600,000 URLS linking to services that promised things such as: Companies such as Get-Likes , Guerrillr , and SocialBuzzer are the beneficiaries of this pent-up demand. But All hail Facebook. ONE BILLION USERS!
The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness. This is a guest post by Babu M. Varghese. They go through infancy, growth, maturity, and death. Growth Stage.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
want people who read my profile to see that I’m happily employed, that I work for a “real company, and that my company has capabilities in certain areas. state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. Chris, Early on I used it as a billboard; over time it became a tool to bring together more people within our company seeing that we’re spread out over four states. December 2004. November 2004. July 2004.
The Spin Sucks Inquisition: Christopher Penn
OCTOBER 31, 2014
believed, with certainty, that a company I worked for back in 2003 would be where I’d retire. By Gini Dietrich If you don’t already know the name Christopher Penn , I demand that you stop what you’re doing (well, after you read this blog post) and venture off to meet him. He is, hands down, one of the top five smartest people I know. could talk to him all day. It depends.
Facebook’s $5 billion IPO: By the numbers
FEBRUARY 2, 2012
Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company. $75 to $100 billion. Percentage of annual revenue in 2011 accounted for by Zynga, the third-party company responsible for the game FarmVille. Initial investment by billionaire Peter Thiel in 2004 in exchange for 44.7 $5 billion. ” says Bloomberg Businessweek. billion.
How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
APRIL 3, 2012
This was kicked off in 2011 as Pinterests growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It Yelp (2004) is basically a food blogging platform where reviewers will go on about how their boyfriend was mean to them during dinner, before actually reviewing the food. Why Fewer Companies Are Successfully Raising Serie. Elad Blog. Commerce.
Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
AUGUST 26, 2014
How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7 Lessons.
Social Media "Pioneers" Tell Why
Diva Marketing Blog
AUGUST 1, 2013
Yvonne DiVita, BlogPaws, Lipsticking - I joined in 2004 and it gave me immediate results. I was connected to people in the business world that I would never have known about, before using a blog. Before I was blogging in 2004, I was already writing a lot for eMarketer (my full-time job), and then started contributing to MediaPost. We came, we saw, we kicked its ass. Ghostbusters.
A Review of Google Social Media Tools
OCTOBER 30, 2013
Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts. This was just a little bit less than 3 years earlier than the founding date of Facebook: February 4, 2004. When asked about Google social media tools, the average person will immediately mention Google+. Orkut. Google Buzz.
When You Need a Social Media Manager
FEBRUARY 27, 2012
With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. When you need a social media manager, think of me? When you need someone to analyze, recommend, implement, monitor, or otherwise manage your internet presence, from being the voice of your Facebook page to steering tweets to evaluating whether the next best tool is a surefire way to outmaneuver your competition, I want to talk to you. As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. Need help?
2012: A Year Destined for Entrepreneurial Success
DECEMBER 27, 2011
And don’t worry, at least yet, about consumers incurring debt; the Fed reports credit-card debt is lower than it has been since 2004.). In a recent survey my company conducted with Zoomerang, 40 percent of the SMBs (small and mid-sized businesses) said they were feeling “very optimistic or optimistic” about their company’s performance in 2012. Sounds great, right?
Social Citizens: How Social Media Can Help Social Problems
MAY 8, 2012
By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive. Have your company ever considered launching a social initiative through social media?
Social Media Metrics and Conversion
FEBRUARY 20, 2011
One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. As early as 2004 Southwest Airlines used press releases to sell their new route to Philly.
Digital grassroots: the Internet fights back
NOVEMBER 4, 2012
It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities. Michael Geist (Photo credit: Wikipedia). It’s evolutionary.
The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others
MAY 25, 2011
Chris Anderson describes The Long Tail in Wired in 2004. Major shift in thinking in several companies. Last week George Orwell’s famous “All animals are equal but some are more equal than others” line from “Animal Farm”, his anti-totalitarianism novella, came to mind in an unusual context: customer service in a “social media world”. Do you remember the days of the Pareto principle?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Oh yeah.
How To Build A Successful Business Blog (a Getting Started Guide)
MAY 11, 2015
started my first blog (the very one you’re on right now) in 2004. You don’t have to do this through the same company, but it does make setup easier. Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. That’s where blogging comes in. Building a successful business blog can give your business the edge it needs.
“Reclaim Blogging”: Why I’m giving up Twitter and Facebook
AUGUST 22, 2011
Twitter (not really FB) did distract me for a long time, but I’m working on moving away from the instant feedback loop. I’ve been blogging since 2004 at PurpleCar… I’ve really lost interest, even after I deleted all my posts in 2008 or so and started again. What an amazing journey its been since then.] Because Facebook and Twitter are too easy. Self-sufficiency.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It can understand the operations of these other companies enough not to mismanage them (heck, half of them already have some attachment to/compatibility with Facebook anyway). May 12, 2004: 2 for 1. It’s official. Facebook is the standard. Yahoo!
100 Personal Branding Tactics Using Social Media | chrisbrogan.com
Buzz Marketing for Technology
JUNE 27, 2008
Comment by web design company on June 16, 2008 @ 9:49 am. December 2004. November 2004. October 2004. September 2004. August 2004. July 2004. June 2004. May 2004. April 2004. March 2004. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. 100 Personal Branding Tactics Using Social Media. June 16, 2008. You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. Listening.
25 Ways to Create Shareable Content
Convince & Convert
APRIL 29, 2014
Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. While people love good train wrecks, we also want to know how companies in our industry are doing things well. The trend toward using the web to grow your business continues. This is a very bad idea! Read the comments.
This Blog Is Dead
DECEMBER 20, 2013
In 1997, wired teens created online diaries, and in 2004 the blog was king. Instead of launching blogs, companies are building mobile apps, Newsstand magazines on iOS, and things like The Verge. Let''s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and think about the early days of blogging. What we had was place for online journaling. Posts were seen in chronological order and could be commented on and shared. What happened? Images?
Amazon's Ever-Growing Long Tail
MAY 28, 2012
Chris Anderson 's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More , came out in 2004 with one simple concept: companies could make significant profits from selling small volumes of hard-to-find products to many customers instead of only selling large numbers of a handful of popular items. Because of the Internet, companies can now carry an endless amount of inventory as they're no longer relegated to the limitations of a physical store's square footage. This is less about the tail making more money than the head. blockbuster. content.
On Moving On
NOVEMBER 21, 2011
Fluent in using internet technologies and tools to reach a wide audience, I began blogging in 2004, joined Facebook in 2005 and Twitter in 2008, integrated web marketing into political campaigning in 2009, and continue to learn and experiment with new media channels as they are launched. Acknowledged for social media strategy, internet advocacy, and online coalition building in publications such as TechRepublic.com, Poynter, MSNBC.com, Fast Company, and Federal Computer Week. Leaves by grafixar. He recollects: A while ago, I starting asking myself some simple questions.
The Failed State Of Branding
FEBRUARY 14, 2014
The New Yorker ran this fascinating article from James Surowiecki (who also authored the excellent book, The Wisdom Of Crowds back in 2004), that looks at consumer empowerment and access to information as a few of the key leading indicators as to why consumers are caring less and less about brands. How well do you think brands are doing? Brands are going to have to face the music. advertise.
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. Way back in 2004, Burger King broke ground by allowing their audience to type commands to a man in a chicken suit, such as “moon walk,” which he’d then follow in real time. Image Credit: Voltier Digital /ProBlogger. 1. SEOmoz.
6 Tips to Make Your Email Marketing More Effective
JANUARY 23, 2013
When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. 2. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. So it’s a good idea to make sure your company name is clearly stated there. Great.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
OCTOBER 5, 2010
have written and discussed at length of something very similar since 2004, when I started writing about the concept of newsradars and newsmastering : [.] In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers - creating an entirely new dialogue based on valued content rather than just brand created marketing messages.
35 Great Social Media Infographics
MARCH 3, 2010
Building a Company With Social Media 26. Make Social Media Work for Your Company 35. Facebook was founded 2004, not 1997. ( [link] ), Twitter launched 2006, not 2000. ( [link] ). As you probably know, infographics are visual representations of information, data, or knowledge. Most of these have been scaled down or cropped. The Social Engagement Spectrum 2. Donut Marketing 12.
The Lance Armstrong Effect
OCTOBER 23, 2012
Many know Livestrong (Armstrong's foundation to help battle cancer) for the 2004 launch of the Livestrong bracelet. Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event. " The silence online is deafening. Be open.
Warning: Reading May Cause Your Hat to Fall Off
FEBRUARY 5, 2014
Barry started openly selling links in the sidebar of his website back in 2004. This has created a great business for some SEO companies because they can now charge people to find and remove all of their “bad” links. The people who host the websites are paying a hosting company to host. It’s almost like the entire city purchased it. The Evolving Censoring.
Tips for Mastering E-mail Overload - HBS Working Knowledge
Buzz Marketing for Technology
JUNE 27, 2008
2004 by Stever Robbins. Stever Robbins is founder and president of LeadershipDecisionworks, a consulting firm that helps companies develop leadership and organizational strategies to sustain growth and productivity over time. Tips for Mastering E-mail Overload. 10/25/2004. great productivity enhancer? mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Dont you love it?
Online Content Curation: The Key To Building Visibility, Authority And Value
SEPTEMBER 24, 2010
While the philosophy behind content curation (a concept I started to explore back in 2004 with the newsmastering and " newsradars " ideas) is getting more defined as we discuss it more, there are still a lot of unmet needs for content curators to effectively put to use the potential for creating unique value that content curation provides. Curated in real-time. But not only. million in 2009.