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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. This was when groups first started to come together to self-organize online.”.

Committee 312
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4 Brands Embracing Diversity in Their Content

Pixlee

The brands who are the most successful are committed to representing real people consistently in their ads, on their websites, and within their organizations. Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes.

Brands 77
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Start Listening NOW!

SocialFish

Although your association is not a gigantic global organization, you have the same risk to your reputation from social media. A damaging video or commentary may not go universally viral, but it can become significant within your association or industry. Also do you really want to outsource the safeguarding of your reputation?

Attensity 169
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. What about you? Great post Chris.

LinkedIn 279
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Knowledge work as craft work

Buzz Marketing for Technology

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. How do we reuse knowledge assets more broadly in the organization? How do we raise the standard of practice in the organization to that of the best units? As an aside, Etienne Wengers excellent work on communities of practice (e.g.,

Analysis 199
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#MySMCStory: Social Media Club and Me

Ari Herzog

The prior five years involved senior management roles in state and local government and, despite sending off resumes and applications for full-time positions and being called in for numerous interviews, I decided I wanted to be self-sufficient and make a living in the online industry. In 2009, I was working at a startup organization.

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How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. I started my first blog (the very one you’re on right now) in 2004. Establishes you/your business as an industry leader. Blogger Communities.

How To 132