Webbiquity SMM

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” 64% of businesses believe consumers follow them to “feel connected” to the brand, and 61% say it is to be part of a community.