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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. People will increasingly seek to influence policy, companies and communities.

Committee 312
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4 Brands Embracing Diversity in Their Content

Pixlee

Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes. As one of the most recognized brand names of all time, not just in sportswear and equipment, Nike’s recent campaigns have amplified the voices of underrepresented communities.

Brands 77
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Creating company thought leaders and putting professional names to opinions is a great way to build trust and industry credibility. Create content for communities.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Facebook: February 2004.

Questions 141
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. December 2004. November 2004.

LinkedIn 279
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Start Listening NOW!

SocialFish

A damaging video or commentary may not go universally viral, but it can become significant within your association or industry. If you are not monitoring online mentions of your association, competitors and industry, you will discover the problem too late to effectively counter the negative influence.

Attensity 169
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Knowledge work as craft work

Buzz Marketing for Technology

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed.

Analysis 199