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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. This was when groups first started to come together to self-organize online.”.

Committee 312
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4 Brands Embracing Diversity in Their Content

Pixlee

Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes. As one of the most recognized brand names of all time, not just in sportswear and equipment, Nike’s recent campaigns have amplified the voices of underrepresented communities.

Brands 77
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Use the groups features and find groups where you might want to contribute. And I get some really great insight from the community on LinkedIn.

LinkedIn 279
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Boomers of all ages are more likely than any other age group to spend an hour or more a day online. Create content for communities. Bonus Social Media New Year’s Resolutions.

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#MySMCStory: Social Media Club and Me

Ari Herzog

The prior five years involved senior management roles in state and local government and, despite sending off resumes and applications for full-time positions and being called in for numerous interviews, I decided I wanted to be self-sufficient and make a living in the online industry. Our first Board was a small, but passionate group.

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Knowledge work as craft work

Buzz Marketing for Technology

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed.

Analysis 199
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How Obama Sets Online Marketing High

Ari Herzog

The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. The online marketing industry will benefit greatly from the competitive spending that will surely follow this $1 billion campaign. Thank you for reading!

Marketing 154