6 Tips to Make Your Email Marketing More Effective
yMarketingMatters
JANUARY 23, 2013
When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. As always, comments welcome!
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