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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. This was when groups first started to come together to self-organize online.”. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. There is no song book.

Committee 312
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4 Brands Embracing Diversity in Their Content

Pixlee

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. Crafting an effective business email is both an art and a science.

Tips 216
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Boomers of all ages are more likely than any other age group to spend an hour or more a day online. Marketers are now using TikTok to amplify Instagram campaigns and vice versa.

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6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. But crafting an effective business email is both an art and a science.

Tips 178
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Cutting The Mustard With The Grey Poupon Facebook Society Of Good Taste

The Realtime Report

Starting Wednesday, in a new advertising campaign on Facebook, would-be fans can have their profiles checked to see whether their proper use of grammar, taste in art, restaurant check-ins, books read and movies selected combine for a score high enough to merit membership in the Grey Poupon ‘Society of Good Taste.’”. Retaliation (Engagement?)

Facebook 142
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How Obama Sets Online Marketing High

Ari Herzog

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign.

Marketing 154