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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Automation tools that help to find great content. B2B marketing tactics on LinkedIn.

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Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. Focus is on B2B and B2C.

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Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

When you first step into social media it's often like being the new kid on the block. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. October 2007.

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

2004 – 2009: Facebook was born in 2004, but its newsfeed didn’t show up until 2006. The type of media in the post (eg., In March 2019, Facebook introduced a new tool to build more transparency and user control into the newsfeed. A brief history of the Facebook algorithm. video, link, photo, etc.). Newer is better.

HootSuite 145
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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format?

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