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Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Buffer Social

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Blogs: Marketing Beyond The Website , was an amazing experience. We took that Hot Topic program to 6 major markets in 10-months. Very smart marketers. Use Twitter to direct to an expanded conversation. Very nice people.

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Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

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Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Although Diva Marketing had its 5th blog birthday last month I felt a like a stranger in my own home town. But when it came to the cool Atlanta divas working in social media marketing my network was sadly struggling. That search morphed into the creation of a resource list of the Atlanta Women in Social Media Marketing.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. services like Twitter, Pownce & Jaiku. March 2009.

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Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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