Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]
Buffer Social
JULY 10, 2017
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Why both awareness and sales are an important part of social media. Is there one? The process?
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