Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]
Buffer Social
JULY 10, 2017
The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. B2B marketing tactics on LinkedIn. Is social media best used for sales or for brand awareness and engagement? So what’s the right answer? Is there one? The PRISM Funnel by Ian Cleary.
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