Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]
Buffer Social
JULY 10, 2017
The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales.
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