Surprise and delight: What it is and brands who get it right
Sprout Social
OCTOBER 17, 2022
Some companies use it as a retention strategy as well. Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. — Chewy (@Chewy) July 30, 2022.
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