Google, Social Media, and the Wisdom of Enigmas
Convince & Convert
JUNE 22, 2011
A good, albeit not expressly social, example of this principle lies in the first advertising campaign that Google invested in. Those in the Bay Area may remember it well, a cryptic billboard in 2004 along the 101 freeway: That’s it. Only there was it revealed that Google was behind the whole thing. Just an equation.
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