Social Media Metrics and Conversion
Proactive Report
FEBRUARY 20, 2011
That’s a big jump from the 42% who used social media in 2008. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. As early as 2004 Southwest Airlines used press releases to sell their new route to Philly.
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