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More Thoughts on Thought Leadership

Buzz Marketing for Technology

Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

2003; Stokols, Harvey, Gress, Fuqua, & Phillips, 2005). One product of the EMSL collaboratory (Myers, Chappell, & Elder, 2003) was a high-end electronic notebook that improved on paper notebooks by saving instrument output automatically, allowing access from many locations, and providing the level of security needed for lab notebooks.