More Thoughts on Thought Leadership
Buzz Marketing for Technology
FEBRUARY 23, 2009
Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. His most recent Harvard Business Review piece, "A Consultant's Comeuppance," was published in the February 2003 issue.
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