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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

In the US, it falls under the CAN_SPAM act of 2003 and the Telephone Consumer Protection Act of 1991. And if you are a local business, there’s no harm in informing your visitors about your SMS marketing program through a flyer or poster, requesting them to sign a consent form at the counter or to register through your website.

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