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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts.

Marketing 101
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. Last year I wrote about how the balance of content has shifted.

B2B 243
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When Analog Beats Digital Marketing

Convince & Convert

Steve McKee is the president of McKee Wallwork & Company, an integrated marketing agency that specializes in revitalizing stalled, stuck and stale brands. When Analog Beats Digital Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. About the Steve McKee: Follow @SteveMcKee.

Marketing 152
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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

October 15, 2003. Sales and Advertising. Media Kit. T&L magazine. TechLEARNING News. RSS Feed: Learn more. TL Podcasts -->. Please Visit Our Other Web Sites. Printable Version. Sign up for newsletter. 21st Century Skills: Will Our Students Be Prepared? -->. Judy Salpeter.

Skills 100
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Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. When I first started publishing about this intersection (2003-ish), I thought I was one of a very small and nerdy group. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. <a marketing agency.

Brands 80
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87