Social Media Strategery

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Time for a Change

Social Media Strategery

My first day with Booz Allen was October 6, 2003. I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do.

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What's Your Government 2.0 Personality Type?

Social Media Strategery

Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! New York, NY: Free Press; 2003. New York, NY: Free Press; 2003.

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

There was a very concentrated marketing and outreach effort by business and government to communicate this message. There was a very concentrated marketing and outreach effort by business and government to communicate this message. My point is that we often think it’s lack of marketing, but maybe it’s lack of need.

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