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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.

B2B 243
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The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

My blog, Six Pixels of Separation , started back in 2003. The list goes on from YouTube to LinkedIn to Medium and beyond. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. It won't be the last.

Content 55
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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185
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6 Tips for Building a Successful LinkedIn Company Page

Oktopost

Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. There are over 645 million users on LinkedIn. Look Sharp, Make an Impression.

LinkedIn 110
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112
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A Brief History of Social Media [Infographic]

Oktopost

The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. In 2003, Myspace launched and took off across the web. The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. In 2016, LinkedIn had grown to 430 million members. The Rise of Video Content: 2016 to Today.