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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. And I would argue this is exaggerated even more when it comes to B2B Marketing. Ok so now that I depressed you – lets talk about what I have been thinking B2B Marketers need to do.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190
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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

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8 Years With LinkedIn – Looking at the Growth [infographic]

Mindjumpers

Facebook, Flickr, YouTube, Twitter … none of them existed in May 2003. LinkedIn is the Login of Choice for B2B sites [infographic]. Neither did the iPhone or Android. Internet Explorer 6 ruled the Web, Safari was in beta, Firefox was still Firebird, and Chrome was a few years away.

LinkedIn 227
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. A quick look at LinkedIn’s journey to 500 million members: 2003 (0 members): Launch. The reason for this sudden growth?

LinkedIn 112
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The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

My blog, Six Pixels of Separation , started back in 2003. Think about it: Facebook is closing in on two billion users. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Check out their Facebook Page.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185