Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. When I first started publishing about this intersection (2003-ish), I thought I was one of a very small and nerdy group. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. content marketing.

Brands 80

Brands Content Hubspot Marketing 80

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I moved to Canada in 2003 and soon after landed a temp gig with the Government of Ontario. When the big global tech client left us in 2013, I had a number of potential paths in front of me.

Team 150

Team Social Media Training Foursquare 150

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. Manage your social media marketing strategy for every important platform using Hootsuite.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I moved to Canada in 2003 and soon after landed a temp gig with the Government of Ontario. When the big global tech client left us in 2013, I had a number of potential paths in front of me.

Team 34

Team Social Media Training Foursquare 34

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141