Personal anticipated information need
Buzz Marketing for Technology
JUNE 27, 2008
Observing and generalizing a concept of information need which exists in an individuals head as an inner motivational state is a challenge ( Grunig 1989 ; see Case 2002 : 65). 2002 ), for example, placed references to potentially useful but unanalyzed Web information into his list of Favorites. References. Belkin, N.J. Broadus, R.
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