Statistics on Advertising during a Recession
Buzz Marketing for Technology
NOVEMBER 20, 2008
McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.
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