Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? And what can marketers and brand managers learn from them?
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