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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time.

B2B 150
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Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. Clients in many fun sizes, industries, and locations reach her through the Web. Do You Have a Stake In The Personal Data Market?

Data 182
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What To Do When The Box Flips Inside Out

Waxing UnLyrical

The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. They need to know why they should keep buying from you, too. .

Flickr 177
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TopSEOs.com Banned In Google

Bill Hartzer

At the Pubcon Conference today in Las Vegas, here’s the TopSEOs.com booth: A search in Google reveals that TopSEOs.com has been banned in Google: TopSEOs has been around or a long time, the domain name originally registered in 2002. Search Engine Marketing Firms' Penalized or Banned in Google?

Google 165
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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

Playing on insecurities is something marketing must do to survive. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Clients in many fun sizes, industries, and locations reach her through the Web.

Flickr 210
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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

But neither Michelle nor I could ignore the fact that his points contradicted our experiences as we market and network for our businesses on social media. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.