Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Questions like these can provide you with infinitely more useful information about your customers than demographics, psychographics, or focus groups. He is the author of Cult Branding Workbook (2008), co-author of The Power of Cult Branding (2002), and Why We Talk: The Truth Behind Word-of-Mouth (2007). Post on Google Buzz.
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