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Do You Have a Stake In The Personal Data Market?

Waxing UnLyrical

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. Image: aussie , courtesy of Flickr, CC 2.0. Do You Have a Stake In The Personal Data Market? How much of it, at what price?

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Why Alps Bethneck is 5 Years Old

Ari Herzog

2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. When he's not blogging, Ari helps brands improve their digital media marketing. This is his story.

MySpace 187
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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

Playing on insecurities is something marketing must do to survive. courtesy Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. “You Stink” headlines promise we’ll come away improved.

Flickr 210
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The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

But neither Michelle nor I could ignore the fact that his points contradicted our experiences as we market and network for our businesses on social media. Photo credit: havi , courtesy Flickr, CC 2.0. I’m not a social media evangelist, and I’m very cautious about how I engage in this space. Did it work?

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Making It Plain… And Leaving It That Way

Waxing UnLyrical

Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). Image: Emma Jane Hogbin via Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002.

Flickr 174
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Learning to Say…

Waxing UnLyrical

Photo credit: Natalia Buckley , courtesy Flickr, CC 2.0. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Which yes can expand your forest? Shakirah Dawud is the writer and editor behind Deliberate Ink.

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Success On Whose Terms?

Waxing UnLyrical

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. Photo credit: Clyde Robinson , courtesy Flickr, CC 2.0. I’d been searching for to feel confident my thoughts to follow aren’t completely off-track.

Flickr 194