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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150
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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn launched in 2002 to help business professionals network and connect. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status.

LinkedIn 138
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Social Media APIs Explained (In Simple Terms)

Hootsuite

APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. Different programs use it to “talk” to each other and share data in real time. And users benefit by gaining access to the functions developers create using API data access.

API 89
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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. This same stat was less than 10% in 2002. Mobile users are shoppers, and we’ve got data to prove it.

Mobile 167
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The History of Social Media in 33 Key Moments

Hootsuite

Friendster (2002) Launched in 2002, Friendster was originally going to be a dating site that would help set up people with friends in common. Facing mounting pressure to address data privacy , Zuckerberg participated in five days of hearings before the U.S. Try it free today.

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How Appification Is Transforming The Internet

The Realtime Report

The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data. It also makes it vital to share user account data between mobile and web platforms, keeping settings, preferences and information updates synced.

Mobile 111
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Statistics on Advertising during a Recession

Buzz Marketing for Technology

I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive. As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness.