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Is Twitter Advertising a Threat to PPC?

Convince & Convert

Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. In 2011, Twitter (and partners like CoTweet ) will beging offering a “self-serve&# advertising system that will be easy for small businesses to use. But does PPC now have a new competitor?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media. But, if you embrace the randomness and connect your own dots, you’ll learn a lot about the industry, the people in it, and maybe even yourself. See you next year.