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Why “You Stink” Headlines Always Get The Click

Waxing UnLyrical

So no matter how magnetic your headline is, the content that follows must worth your reader’s time. In the second example, for instance, knowing who your readers are and what concerns them could make the same content a golden ticket or a scrap of toilet paper, read by either the right or the wrong audience.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. The answer is @BookMerah. AOL was going strong and the books sold on Amazon were made of paper.

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Be An Advocate For Your Consumer

Twist Image

I joined Twist Image back in 2002 for two reasons. The truth is that it was much less about the technology, sharing and publishing, and much more about the fact that brands could have (if they wanted) real interactions between real human beings. Back in 2002, this was always the first concept that I would discuss during a presentation.

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Success On Whose Terms?

Waxing UnLyrical

Well, Geoff says, “A classic mistake would be for a content creator or innovator to scorn the mass and groupthink, in spite of their flaws.” Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. ” I agree.

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Unlock Your Creative Genius

Twist Image

I have been following Pressfield since he first published the book, The War of Art back in back in 2002. Most recently, the bestselling author published his latest book, The Authentic Swing , which is a about the mechanics behind the writing of his famed novel, The Legend of Bagger Vance.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Though hardly a shocking revelation, this report nicely quantifies the shift.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This same stat was less than 10% in 2002. Chris now serves as CEO of Spread Effect , a leading content marketing and publishing company. 7 Mobile Marketing Stats That Will Blow Your Mind is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. of time to reach your potential customers.

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