Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Although tattooing brand logos and imagery may seem too extreme to marketers, these outliers represent a brand’s choir.
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