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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. link] [link] nateriggs Killer analysis, Jay. Spot on everything. Spot on everything.

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Why Do People Get Tattoos of Brands?

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