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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn launched in 2002 to help business professionals network and connect. They’re also a prime market due to their high-purchasing power and early-career status.

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Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast

Twist Image

He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. digital marketing.

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Great Value Created by Toyota in Tough Market with Social Media

Mindjumpers

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. In order to grow the brand, Toyota needed to start appealing to this audience. Will this generation grow up thinking about Toyota as a Japanese brand – not likely!

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Success On Whose Terms?

Waxing UnLyrical

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. I happen to have a client whose personal brand is associated with hacking as well. If being different were the goal of your brand, very few brands would make money.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

2007: Facebook. It started in 2002. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. Even if Facebook et al. When he's not blogging, Ari helps brands improve their digital media marketing. This is his story. 2005: Flickr. Ask Chiaki Williams. 2010: Twitter.

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What To Do When The Box Flips Inside Out

Waxing UnLyrical

Facebook used to be the only company making money off Facebook (go ahead and laugh). First, a little about why this matters for your brand. ” And not in your eyes, but in the eyes of the market you’re targeting. To some, social media marketing is as foreign a landscape as the dark side of the moon.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.