Why Do Customers Tattoo Themselves with the Brands They Love?
Bill Hartzer
APRIL 27, 2010
Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? The tattoo is a permanent badge with special meaning. – Helps you make better decisions that will impact long-term loyalty and growth. Subscribe to the comments for this post?
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