FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
Originally, in 2002, the FTC revised its search engine guidance. After the 2002 Search Engine Letter was issued, search engines embraced the letter’s guidance and distinguished any paid search results or other advertising on their websites. Since then, however, we have observed a decline in compliance with the letter’s guidance.”
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